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The 1960 Buick LeSabre was Buick's lowest priced car that year and came optional with a Turbine Drive transmission and Wildcat V-8 LeSabre engine. The picture above places the car with a busy young mother picking her children up from school, the demographic target = a family car for a young family.

A 2 door 1960 Buick Invicta. As the picture (2 doors, no kids) and description denote, the target demographic is a young couple having fun before children enter the picture.

A 1960 Buick Electra. The picture alone tells you the demographic is the affluent couple looking for a luxury car.

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Page Last Modified: 07/25/2011