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The 1960 Buick LeSabre was Buick's lowest priced
car that year and came optional with a Turbine Drive
transmission and Wildcat V-8 LeSabre engine. The picture
above places the car with a busy young mother picking
her children up from school, the demographic target
= a family car for a young family.
A 2 door 1960 Buick Invicta. As the
picture (2 doors, no kids) and description denote,
the target demographic is a young couple having fun
before children enter the picture.
A 1960 Buick Electra. The picture alone tells you
the demographic is the affluent couple looking for
a luxury car.